High Flying

The above sign is from outside a French business and "Vol" means flight in French. 'High Flying' means very successful, especially academically or in  business. It is often marked by extravagance, pretension or excessive ambition. So 14% Vol is far less pretentious and to be applauded..... unless you're actually flying: If so, the missing 86% is going to become very important, nay critical. You may not be flying at all.