Vision is such a handy tool in the corporate wafflers briefcase. Setting out one's vision allows others to become enthused about whatever new crazy scheme is flavour-of-the-day. Distilling that vision shortens the process, so less time is needed for this enthusing. In the world of making nice drinks, "distilling" involves vaporising impurities and collecting the high-alcohol condensed version. The meaning has now evolved to describe any process where something is revealed. Sometimes one has to look past the alcohol to the mountains behind and get enthused about that.
